Strategic Pricing

Meredith N. attended the Pricing Workshop organized by Stephan Liozu, President and CEO of Ardex Americas, in October 2012, and reflected on her experience: “I have just begun my MBA program and I only have one year of professional work under my belt, and the best part is I am not always great at Math!  Needless to say, I was slightly intimidated to attend the Pricing Workshop but I knew that it would provide a great learning experience.  I knew, before entering the workshop, that pricing was a component to all industries but this workshop took that thought to a whole new level.  I realized that you can’t pull numbers out of a hat and it is not best practice to base a product’s price off of your competitors price because it can cause pricing wars which in turn can hurt you, the competition, or both.  I learned that there are several ways for companies to determine prices and they include, internal people, a computer system, or an external vendor.  This workshop was so intriguing that I will be registering for the pricing class.  I believe, based off of what I learned at the workshop, that learning this information will allow me to have a better foundation for understanding all components of business.  I also think that it is pretty neat that you will be able to take the exam to become a Certified Pricing Professional after the course, which will be a big resume builder.  The instructor for the pricing course, Stephan Liozu, presented at the workshop.  I could see his eagerness to share the wealth of information he has on pricing with everyone in the room.   I think that he will be able to provide everyone with great insight throughout the entirety of the class.”

Mr. Liozu, a Certified Pricing Professional, and a board member of the Pricing Society, will begin teaching the MBA course on Strategic Pricing in summer 2013, along with support from CEO and staff of PricingCloud.


One Response to Strategic Pricing

  1. Pingback: MBA 758 Strategic Pricing by Mr. Stephan Liozu, President & CEO of Ardex Americas, in Summer 2013 | MBA Program @ Carlow University

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